Message Ads LinkedIn are a type of sponsored advertisement that appear in a user’s inbox, similar to an email. They allow advertisers to send personalized, interactive messages directly to a target audience on the LinkedIn platform.
Message Ads LinkedIn Guidelines
With Message Ads LinkedIn, you can reach a specific group of users with relevant, targeted messages. You can use the message format to provide more information about your products or services, promote a sale or event, or invite users to connect with your company.
LinkedIn Message Ads are an effective way to drive engagement and build relationships with your target audience. They offer a more personal and direct way to reach potential customers compared to other types of advertising on the platform.
The following are the guidelines for Message Ads LinkedIn:
- Message length:
- The maximum length of the message is 1,500 characters, including the headline and body text.
- Message format:
- The message should be concise, personalized, and engaging.
- Use clear and simple language, and avoid using technical jargon or marketing buzzwords.
- Include a strong call-to-action that encourages recipients to engage with your message.
- Image size:
- The recommended size for the image is 300 x 250 pixels.
- The maximum file size is 5 MB.
- The format should be JPG or PNG.
- Landing pages:
- The landing page should be relevant and engaging, and provide a clear next step for the recipient.
- The landing page should load quickly and be mobile-friendly.
Note: It’s important to follow LinkedIn’s advertising policies, including the guidelines for message content, to ensure that your Message Ads are approved and delivered to your target audience. You can find more information on the LinkedIn Help Center.
Message Ads Types LinkedIn
LinkedIn offers several types of Message Ads, each designed to meet specific marketing objectives and reach a target audience in a different way.
Here are some of the most common types of Message Ads LinkedIn:
- Sponsored InMail: This type of Message Ad allows you to send personalized messages directly to users who match your target audience. Sponsored InMail messages appear in the recipient’s inbox and are only sent to users who have shown an interest in similar content or have visited your company page.
- Direct Sponsored Content: This type of Message Ad allows you to send sponsored messages directly to a target audience of your choice. Direct Sponsored Content messages appear in the recipient’s inbox, similar to an email.
- Conversations: This type of Message Ad allows you to have a two-way conversation with users in real-time, making it a great option for lead generation and customer support. Conversations appear in the recipient’s inbox, and you can respond directly to their messages.
- Dynamic Ads: This type of Message Ad allows you to personalize your messages based on data from your CRM system, making it a highly effective way to reach your target audience with relevant and timely content.
Note: LinkedIn Message Ads are subject to the platform’s advertising policies and guidelines, and it’s important to follow these rules to ensure your Message Ad is delivered effectively and has the desired impact.
LinkedIn Advertising Guide: How To Use LinkedIn Message Ads
How to Create Message Ads LinkedIn
Here’s a step-by-step guide to creating Message Ads LinkedIn:
- Set up an advertising account: To create a LinkedIn Message Ad, you’ll need to have an advertising account. If you don’t have one, you can create one on the LinkedIn Ads Manager platform.
- Define your target audience: Determine who you want to reach with your Message Ad, and use LinkedIn’s targeting options, such as demographics, job title, company size, and location, to define your target audience.
- Create your message: Write a personalized, engaging message that will appeal to your target audience. Make sure to include a strong call-to-action and keep your message concise and to the point.
- Choose your format: Decide whether you want to create a Sponsored InMail, Direct Sponsored Content, Conversation, or Dynamic Ad.
- Add images or videos: Adding images or videos to your message can make it more visually appealing and help it stand out in the recipient’s inbox.
- Set your budget and bid: Determine how much you’re willing to spend on your Message Ad, and set your budget and bid accordingly.
- Launch your ad: Once you’ve set up your Message Ad, you can launch it and start reaching your target audience.
- Monitor performance: Monitor the performance of your Message Ad and make adjustments as needed. You can use LinkedIn’s Ads Manager platform to view metrics such as impressions, clicks, and conversions.
Note: It’s important to follow LinkedIn’s advertising policies and guidelines to ensure your Message Ad is delivered effectively and has the desired impact. You can find more information on the LinkedIn Help Center.
What are the best practices for Message Ads LinkedIn
Message Ads LinkedIn offer a powerful way to reach your target audience and drive engagement, but it’s important to follow best practices to ensure that your Message Ads are effective and achieve your marketing objectives.
Here are some best practices for LinkedIn Message Ads:
- Define your target audience: Make sure you understand who you want to reach with your Message Ad, and use LinkedIn’s targeting options to define your target audience. This will help ensure that your message reaches users who are most likely to engage with your content.
- Personalize your message: Make sure your message is personalized and engaging, and avoid using technical jargon or marketing buzzwords. Personalized messages are more likely to be read and acted upon.
- Keep it concise: Make sure your message is concise and to the point, and include a strong call-to-action that encourages recipients to engage with your message.
- Use images and videos: Adding images or videos to your message can make it more visually appealing and help it stand out in the recipient’s inbox.
- Monitor performance: Regularly monitor the performance of your Message Ad and make adjustments as needed. You can use LinkedIn’s Ads Manager platform to view metrics such as impressions, clicks, and conversions.
- Follow LinkedIn’s advertising policies: It’s important to follow LinkedIn’s advertising policies and guidelines to ensure that your Message Ad is approved and delivered effectively. You can find more information on the LinkedIn Help Center.
- Test and optimize: Test different variations of your Message Ad to see what works best, and make adjustments as needed. This will help you optimize your ad over time and improve its performance.
By following these best practices, you can create effective LinkedIn Message Ads that help you reach your target audience, build relationships, and achieve your marketing objectives.
Improve the Performance of Your LinkedIn Message Ads
Improving the performance of your LinkedIn Message Ads requires a data-driven approach that involves ongoing testing and optimization.
Here are some steps you can take to improve the performance of your LinkedIn Message Ads:
- Define your objectives: Clearly define what you want to achieve with your Message Ad, whether it’s lead generation, customer engagement, or brand awareness. This will help you measure the success of your ad and determine what changes you need to make to improve its performance.
- Test your target audience: Test different target audiences to see which ones are most responsive to your Message Ad. Use LinkedIn’s targeting options to reach specific groups of users, and monitor the performance of each target audience to see which one is most effective.
- Personalize your message: Make sure your message is personalized and relevant to the recipient. Personalized messages are more likely to be read and acted upon, and they can help build stronger relationships with your target audience.
- Optimize your ad content: Test different variations of your Message Ad to see what works best. Try different images, videos, and calls-to-action to see what resonates with your target audience.
- Monitor performance: Regularly monitor the performance of your Message Ad and make adjustments as needed. Use LinkedIn’s Ads Manager platform to view metrics such as impressions, clicks, and conversions, and make changes to your ad based on this data.
- Continuously test and optimize: Continuously test and optimize your Message Ad to see what works best. Over time, you can refine your ad and improve its performance to reach your marketing objectives.
By following these steps, you can improve the performance of your LinkedIn Message Ads and achieve better results with your advertising campaigns.
LinkedIn Message Ads Benefits for Business
LinkedIn Message Ads is a feature that allows businesses to send personalized messages to their target audience on LinkedIn.
This is a powerful tool that can help businesses in a number of ways:
- Increased Reach: LinkedIn Message Ads provides a way to reach a wider and more engaged audience, which can result in increased brand awareness and lead generation.
- Targeted Marketing: Businesses can use LinkedIn’s advanced targeting options to reach the right people with their message, based on factors such as job title, company size, industry, location, and more.
- Personalized Communication: By using personalized messages, businesses can build relationships with their target audience, improve their chances of conversion, and increase customer loyalty.
- Improved Lead Quality: LinkedIn is a professional networking platform, which means that businesses can expect higher quality leads compared to other social media platforms.
- Better Engagement: LinkedIn Message Ads provides businesses with a direct line of communication to their target audience, making it easier to engage with them and address any questions or concerns they may have.
Overall, LinkedIn Message Ads can help businesses reach their target audience, improve their marketing efforts, and drive better business results.
Latest Ad Network Posts
- B2B Advertising Agency
A B2B (business-to-business) advertising agency is a company that specializes in creating and executing marketing campaigns for businesses that sell… - Amazon Advertising Agencies
Amazon advertising agencies are companies that specialize in helping businesses advertise their products or services on Amazon’s advertising platform. These… - LinkedIn Image Ad Specs
LinkedIn Image Ad Specs offers several different types of image ads, including sponsored content, sponsored InMail, and display ads. The… - LinkedIn Text Ads Specs
LinkedIn text ads Specs are a type of display ad that are shown on LinkedIn’s desktop and mobile platforms. They… - LinkedIn Message Ads Specs
LinkedIn Message Ads Specs are sponsored content that appear in users’ LinkedIn inboxes as personal messages. These ads allow marketers… - Carousel Ads LinkedIn Specs
Carousel Ads LinkedIn Specs provides guidelines for the specifications of Carousel Ads, which are a type of sponsored content that…
LinkedIn Marketing Solution More Details
Other Top LinkedIn Ad Types
LinkedIn Campaigns – LinkedIn Spotlight Ads – Sponsored Content – Sponsored Messaging – Text Ads – Dynamic Ads – Carousel ads – Conversation ads LinkedIn – Follower ads LinkedIn – Spotlight ads – Job ads – Lead gen forms – Message ads – Single image ads – Single job ads – LinkedIn Text ads – Video ads – Campaign Management – Business Management – LinkedIn Document Ads – Lead gen Form Ads – Event Ads – LinkedIn Ad Introductory Text