LinkedIn Image Ad Specs

LinkedIn Image Ad Specs offers several different types of image ads, including sponsored content, sponsored InMail, and display ads. The specifications for each type of image ad can vary.

LinkedIn Image Ad Specs Guide

Here are the general specifications for LinkedIn image ads Specs:

Image size: The recommended image size for LinkedIn image ads specs is 1200 x 627 pixels, but images can be up to 4000 x 4000 pixels.
Image file format: The recommended file format for LinkedIn image ads spec is PNG or JPG.
Image aspect ratio: The recommended aspect ratio for LinkedIn image ads is 1.91:1.
Image file size: The maximum file size for LinkedIn image ads is 4 MB.
Image resolution: The recommended resolution for LinkedIn image ads is 72 DPI.
Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing image ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

LinkedIn Image Ad Specs Sponsored Content

Sponsored content on LinkedIn is a type of image ad that appears in users’ LinkedIn feeds and can be shared by users.

The specifications for LinkedIn sponsored content image ads are as follows:

Image size: The recommended image size for LinkedIn sponsored content image ads is 1200 x 627 pixels, but images can be up to 4000 x 4000 pixels.
Image file format: The recommended file format for LinkedIn sponsored content image ads is PNG or JPG.
Image aspect ratio: The recommended aspect ratio for LinkedIn sponsored content image ads is 1.91:1.
Image file size: The maximum file size for LinkedIn sponsored content image ads is 4 MB.
Image resolution: The recommended resolution for LinkedIn sponsored content image ads is 72 DPI.
Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing sponsored content image ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

LinkedIn Image Ad Specs Sponsored InMail

Sponsored InMail on LinkedIn is a type of image ad that appears in users’ LinkedIn inboxes as a direct message from the advertiser.

The specifications for LinkedIn sponsored InMail image ads are as follows:

Image size: The recommended image size for LinkedIn sponsored InMail image ads is 300 x 250 pixels.
Image file format: The recommended file format for LinkedIn sponsored InMail image ads is PNG or JPG.
Image file size: The maximum file size for LinkedIn sponsored InMail image ads is 4 MB.
Image resolution: The recommended resolution for LinkedIn sponsored InMail image ads is 72 DPI.
Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing sponsored InMail image ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

LinkedIn Image Ad Specs Display Ads

LinkedIn Display Ads are a type of image ad that appears on various places on the LinkedIn website, including the LinkedIn feed, member profiles, and group pages.

The specifications for LinkedIn Display Ads are as follows:

Image size: The recommended image size for LinkedIn Display Ads varies depending on the placement of the ad. The recommended sizes for some common placements are:
- 300 x 250 pixels (rectangle)
- 728 x 90 pixels (leaderboard)
- 160 x 600 pixels (wide skyscraper)
- 300 x 600 pixels (tall skyscraper)
Image file format: The recommended file format for LinkedIn Display Ads is PNG or JPG.
Image file size: The maximum file size for LinkedIn Display Ads is 40 MB.
Image resolution: The recommended resolution for LinkedIn Display Ads is 72 DPI.
Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing LinkedIn Display Ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

How to Improve LinkedIn Image Ads Specs

Here are some tips to help you improve your LinkedIn Image Ads Specs:

Use high-quality images: Make sure your images are visually appealing, professional-looking, and high-resolution.
Test different images: Try using different images in your ads to see which ones perform best. Experiment with images that have different colors, compositions, and themes.
Optimize for the target audience: Make sure your images are relevant and appealing to your target audience. Use images that showcase your products, services, or brand in a way that will resonate with your target audience.
Make use of text overlays: Consider using text overlays in your images to emphasize key points or call-to-actions. Make sure the text is easy to read and not too obtrusive.
Use relevant and attention-grabbing headlines: Your image should be supported by a strong headline that clearly communicates your message and captures the reader’s attention.
Track and measure performance: Use LinkedIn’s advertising analytics tools to track the performance of your image ads. Monitor metrics like impressions, clicks, and conversions, and make changes to your ad strategy based on the results.

By following these tips, you can create image ads that are visually appealing, relevant, and effective in reaching your target audience on LinkedIn.

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