LinkedIn Video Ad Specs

LinkedIn Video Ad Specs is a type of advertising format that allows businesses and marketers to promote their products or services to a large audience on the LinkedIn platform. A LinkedIn Video Ad is a short video that appears in users’ LinkedIn feeds and can be used to tell a story, highlight a product or service, or provide information about a company.

Video Ads on LinkedIn offer a number of advantages, including the ability to reach a professional audience, target specific job titles, industries, and geographic locations, and to track the success of a campaign through detailed reporting. Video Ads on LinkedIn can be created and managed through the LinkedIn Campaign Manager, which provides a range of tools for targeting, measuring, and optimizing ad performance.

Here are the detailed specifications for LinkedIn video advertisements:

File Format:

LinkedIn supports .mp4 and .mov file formats.
Videos must be H.264 encoded.

Resolution:

The maximum resolution supported is 4096 x 2304 pixels.
The minimum resolution supported is 256 x 144 pixels.
LinkedIn recommends using a resolution of 1200 x 627 pixels.

Duration:

The maximum duration for a video ad on LinkedIn is 15 seconds.
The minimum duration is 3 seconds.

File Size:

The maximum file size for a video ad on LinkedIn is 200 MB.

Aspect Ratio:

The recommended aspect ratio for a video ad on LinkedIn is between 1.91:1 and 2.39:1.
The minimum aspect ratio is 1:1, and the maximum is 9:16.

Frame Rate:

The recommended frame rate for a video ad on LinkedIn is 30 frames per second.
The maximum frame rate supported is 60 frames per second.

It’s important to note that these specifications are subject to change, so it’s always a good idea to check LinkedIn’s official documentation for the most up-to-date information.

LinkedIn Video Ad Specs — Image Source – LinkedIn

LinkedIn Ads Video Specs File Format

LinkedIn supports two file formats for video advertisements: .mp4 and .mov. The video must be H.264 encoded. This ensures that the video will play smoothly and without interruption on the LinkedIn platform. It’s important to use a high-quality video format that meets the platform’s specifications to ensure that your ad looks professional and effectively communicates your message to your target audience.

LinkedIn Ads Video Specs Resolution

The resolution specifications for LinkedIn Video Ads are as follows:

Maximum resolution: 4096 x 2304 pixels
Minimum resolution: 256 x 144 pixels
Recommended resolution: 1200 x 627 pixels

It’s recommended to use a resolution of 1200 x 627 pixels as this provides a good balance between image quality and file size. A higher resolution will result in a larger file size and longer load times, while a lower resolution may result in a lower-quality video that is less visually appealing to viewers. It’s important to use a resolution that meets the minimum requirements to ensure that your ad is displayed correctly on the LinkedIn platform.

LinkedIn Video Ad Specs Duration

The duration specifications for LinkedIn Video Ads are as follows:

Maximum duration: 15 seconds
Minimum duration: 3 seconds

It’s important to keep the duration of your video ad within these parameters to ensure that it is eligible to be served on the LinkedIn platform. A video that is too short may not effectively communicate your message, while a video that is too long may be considered excessive and cause viewers to lose interest. Aim to create a video that is engaging, informative, and concise, and that effectively communicates your message within the specified duration.

LinkedIn Ad Video Specs File Size

The file size specification for LinkedIn Video Ads is:

Maximum file size: 200 MB

It’s important to keep your video ad file size within this limit to ensure that it is eligible to be served on the LinkedIn platform. A larger file size may result in longer load times and a less smooth viewing experience for users. To keep the file size within the specified limit, consider using a lower resolution or reducing the length of your video. Compressing the video file or using a more efficient video format may also help to reduce the file size.

LinkedIn Video Ad Specs Aspect Ratio

The aspect ratio specifications for LinkedIn Video Ads are as follows:

Recommended aspect ratio: 1.91:1 to 2.39:1
Minimum aspect ratio: 1:1
Maximum aspect ratio: 9:16

The aspect ratio refers to the proportion of the width of a video to its height. The recommended aspect ratio for LinkedIn Video Ads provides a good balance between image quality and screen real estate, while the minimum and maximum aspect ratios ensure that the video ad is displayed correctly on the LinkedIn platform. It’s important to choose an aspect ratio that is appropriate for your video content and that meets the platform’s specifications to ensure that your ad is displayed correctly and effectively reaches your target audience.

LinkedIn Video Ad Specs Frame Rate

The frame rate specifications for LinkedIn Video Ads are as follows:

Recommended frame rate: 30 frames per second (fps)
Maximum frame rate: 60 fps

The frame rate refers to the number of individual images (frames) that are displayed per second in a video. The recommended frame rate for LinkedIn Video Ads is 30 fps, which provides a good balance between image quality and file size. A higher frame rate may result in a larger file size and longer load times, while a lower frame rate may result in a lower-quality video. It’s important to choose a frame rate that is appropriate for your video content and that meets the platform’s specifications to ensure that your ad is displayed correctly and effectively reaches your target audience.

Best Practices for LinkedIn Ads Video

Here are some best practices to keep in mind when creating a LinkedIn Video Ad:

Know your audience: LinkedIn has a professional audience, so it’s important to tailor your video ad to their interests and needs. Consider the job titles, industries, and geographic locations of your target audience when creating your video content.
Be creative: Use engaging visuals and storytelling techniques to capture the attention of your target audience. Make sure your video is memorable and stands out from other content in users’ feeds.
Keep it short and sweet: LinkedIn Video Ads have a maximum duration of 15 seconds, so it’s important to make every second count. Keep your message concise and to the point.
Add a call-to-action: Encourage viewers to take action by including a clear and concise call-to-action (CTA) at the end of your video ad. This could be as simple as visiting your website or signing up for more information.
Optimize for mobile: Most LinkedIn users access the platform on their mobile devices, so it’s important to optimize your video ad for mobile viewing. This includes using a resolution and aspect ratio that is appropriate for smaller screens and ensuring that the text and graphics in your video are clearly visible on mobile devices.
Test and refine: Use the LinkedIn Campaign Manager to track the performance of your video ad and make improvements based on the data. Test different variations of your video ad and refine your approach based on the results to get the best return on investment (ROI).

By following these best practices and adhering to the LinkedIn Video Ad specifications, you can create effective and engaging video ads that reach and engage with your target audience on the LinkedIn platform.

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