How LinkedIn Spotlight Ads Work?

LinkedIn Spotlight Ads are the best way to grow your business website. Spotlight Ads directly send users to your website or landing page. This ad type available under Dynamic Ad System

Spotlight ads support all marketing levels in LinkedIn. This ad format is used in different objective based advertising methods such as: Brand Awareness, Website visits, Job Applicants.

Available on both mobile and desktop for LinkedIn Sponsored Content and Sponsored Messaging campaigns


LinkedIn Spotlight Ads
Image Source – LinkedIn

LinkedIn Spotlight Ads – Dynamic Ads

With LinkedIn Dynamic Ads you can personalize the ad to feature member profile details such as their photo, name, company and job. LinkedIn mention these ads will capture your audience attention in a way that standard display ads can’t do.

Spotlight ads allow advertisers to showcase products, services, events, and more. And when members click on your Spotlight ad, they’ll instantly go to your website or landing page.


Here you can find the Best Pay Per Click Companies Professionals who manage LinkedIn Ads Campaigns to grow your business.


How Much Will Cost For My LinkedIn Ads – Cost Per Click

The Cost of LinkedIn campaigns depends on your bidding metrics, Average value of CPC, LinkedIn ads is $5.26 per click, and LinkedIn ads costs around $6.59 per 1000 impressions. It is depending on the industry and audience target size.


Complete Guide Spotlight Ads – Dynamic Ads


Best Ad Types For Spotlight Ads

Appears in a LinkedIn users’ news feeds, Mobile design is imperative, Perfect for content offers

Sponsored Content Ads

  • Ads appears in a LinkedIn users’ news feeds
  •    Best ads Type for Spotlight Ads
  •    Mobile design is imperative for Ads
  •    Best ads Type for content offers

Sponsored Messaging Ads

  •  Plan on about a 4% Click Through Rate
  •    In-Mail Inbox only show your ad for 45 days with no other Messaging ads
  •    Plan on about a 50% open rate of your Messages
  •    $0.35 – $0.85 pay per spend

Beginners Guide LinkedIn Campaign Ads 2020


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Other Top LinkedIn Ad Types

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