LinkedIn Message Ads Specs

LinkedIn Message Ads Specs are sponsored content that appear in users’ LinkedIn inboxes as personal messages. These ads allow marketers to reach their target audience with a highly personalized and direct message.

Here are the specifications for LinkedIn Message Ads:

Ad format: Single image or video
Image size: 1200 x 627 pixels (minimum)
Video size: 640 x 640 pixels (minimum)
Image file size: 200 KB (maximum)
Video file size: 500 MB (maximum)
Image format: JPG, PNG
Video format: H.264 codec, AAC audio, MP4 file format
Ad length: Up to 50 characters for the headline, up to 150 characters for the description
Call-to-Action (CTA) options: “Learn More,” “Sign Up,” “Download,” “Apply Now,” and “Book Now”

Please note that these specifications are subject to change, and it’s always best to check LinkedIn’s official guidelines for the most up-to-date information.

LinkedIn Message Ads Specs – Formats

LinkedIn Message Ads Specs support two ad formats: single image or video. The image or video will appear in the user’s inbox as a personal message and will be used to promote the advertiser’s brand or product.

When creating a LinkedIn Message Ad, advertisers can choose to include either an image or a video, depending on their specific objectives and target audience. Both image and video formats provide unique opportunities to engage with the target audience and drive the desired outcome.

Please note that these specifications are subject to change, and it’s always best to check LinkedIn’s official guidelines for the most up-to-date information.

Message Ads Format Single Image Specs LinkedIn

Here are the specifications for single image format in LinkedIn Message Ads Specs:

Image size: 1200 x 627 pixels (minimum)
Image file size: 200 KB (maximum)
Image format: JPG, PNG

The image should be high-quality, visually appealing, and relevant to the target audience. It should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

LinkedIn Message Ads Specs Image Size

The minimum recommended image size for LinkedIn Message Ads is 1200 x 627 pixels. The image should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

It’s important to use high-quality images that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal image size will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different sizes to find what works best for your specific use case.

LinkedIn Message Ads Specs Image File Size

The maximum recommended file size for images in LinkedIn Message Ads is 200 KB. Larger file sizes may slow down the loading time for the ad, affecting the user experience and potentially impacting the performance of the ad.

It’s important to use high-quality images that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal image file size will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different sizes to find what works best for your specific use case.

LinkedIn Message Ads Specs Image Format

LinkedIn Message Ads Specs support two image formats: JPG and PNG. The image should be high-quality, visually appealing, and relevant to the target audience. It should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

JPG is a widely used format that is best for images with many colors, while PNG is best for images with transparent backgrounds and graphics with sharp lines and edges.

LinkedIn Message Ads Format Video Specs

Here are the specifications for video format in LinkedIn Message Ads:

Video size: 640 x 640 pixels (minimum)
Video file size: 500 MB (maximum)
Video format: H.264 codec, AAC audio, MP4 file format

The video should be high-quality, visually appealing, and relevant to the target audience. It should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

Message Ads Specs Video Size LinkedIn

The minimum recommended video size for LinkedIn Message Ads is 640 x 640 pixels. The video should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

It’s important to use high-quality videos that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal video size will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different sizes to find what works best for your specific use case.

Message Ads Specs Video File Size LinkedIn

The recommended file size for video ads on LinkedIn is less than 500MB. The video ad format should be in .mp4 format, with a minimum resolution of 1280 x 720 pixels, and a maximum length of 3 minutes. The video’s aspect ratio should be between 9:16 and 16:9. The recommended frame rate is 30 frames per second, but anything from 24 to 60 is acceptable. To ensure that your video ad meets the requirements, it’s best to consult LinkedIn’s ad specifications and guidelines, which can be found on the LinkedIn Ads Help Center.

LinkedIn Message Ads Specs Call to Action

A call to action (CTA) is a crucial element of any LinkedIn Message ads Specs, as it encourages users to take a specific action, such as visiting a website, downloading an app, or contacting the advertiser. When creating a LinkedIn Message ad, the following guidelines should be followed for the CTA:

Keep the CTA simple and clear, using concise language that clearly communicates the desired action.
Use action-oriented language, such as “Get started” or “Learn more.”
Limit the CTA to one button. Multiple buttons can be confusing and reduce the effectiveness of the ad.
Make sure the CTA is prominent and easily noticeable in the ad.
Test different CTAs to see what works best for your target audience and ad goals.

It’s important to remember that the CTA should align with the overall goal of the ad and be relevant to the target audience. By following these guidelines and testing different CTAs, you can create effective LinkedIn Message ads that drive results for your business.

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