LinkedIn Campaign Types
Here you will learn about all LinkedIn Campaign Types and Ads, you can use to grow your business and how to maximize their performance.
Digital marketers always constantly focused on how we can best serve our audiences. Consider who you are planning to target before setting up your ads. You are able to target your audience by location, company, industry, title, skill level and more.
LinkedIn Sponsored Content
Sponsored Ads is a powerful way to reach and build good relationships with professionals in the LinkedIn feed.
There are three different types available for Sponsored Content ads: single image ad, video ad, and carousel ad.
Sponsored campaigns can run as native news feed ads and Lead Gen forms.
Complete Guide Sponsored Content
LinkedIn Sponsored Messaging
LinkedIn Sponsored Messaging is an effective way to reach your audience with a native ad delivered directly to your target audience. LinkedIn users view Sponsored InMail messages across all devices. This allows you to drive more leads and engage your target audience by delivering personalized, private messages to their LinkedIn inbox. Sponsored Messaging consist of a custom greeting, call to action button, body text, and you can add a link to the message body.
Complete Guide Sponsored Messaging
LinkedIn Campaign Types – Lead Gen Forms
LinkedIn Lead Gen forms look very similar to Sponsored Content when viewing them on the news feed. Lead gen forms are available in Sponsored Content and Sponsored Messaging.
The advantage of utilizing LinkedIn Lead Gen Forms is that a user does not have to leave LinkedIn Network in order to fill out a form. Choose the fields used in the form and you can create up to three custom fields.
Complete Guide Lead Gen Forms – LinkedIn Campaign Types
How much cost my LinkedIn Campaigns – Cost Per Click
The Cost of LinkedIn ads Depends on your bidding metrics, Average value of CPC, LinkedIn ads is $5.26 per click, and LinkedIn ads costs around $6.59 per 1000 impressions. It is depending on the industry and audience target size.
Most Popular LinkedIn Campaign Types
Appears in a LinkedIn users’ news feeds, Mobile design is imperative, Perfect for content offers
Text Ads
- Ads appears on the right rail of the LinkedIn Network
- Ads Display only on Desktop
- Average .03% CTR is considered really good
Sponsored Content
- Ads appears in a LinkedIn users’ news feeds
- Mobile design is imperative for Ads
- Best ads Type for content offers
Sponsored In-Mail
- Plan on about a 4% Click Through Rate
- In-Mail Inbox only show your ad for 45 days with no other In-Mail ads
- Plan on about a 50% open rate of your In-Mail message
- $0.35 – $0.85 pay per spend
Video Ads
- Only used with sponsored content
- No retargeting options available
- Your video will play muted — Better hardcoding your subtitles in your video
- $.06 – $0.14 per 03 second view
How to Create LinkedIn Ads Tutorial – LinkedIn Campaign Types
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Other Top LinkedIn Ad Types
LinkedIn Campaigns – LinkedIn Spotlight Ads – Sponsored Content – Sponsored Messaging – Text Ads – Dynamic Ads – Carousel ads – Conversation ads LinkedIn – Follower ads LinkedIn – Spotlight ads – Job ads – Lead gen forms – Message ads – Single image ads – Single job ads – LinkedIn Text ads – Video ads – Campaign Management – Business Management – LinkedIn Document Ads – Lead gen Form Ads – Event Ads – LinkedIn Ad Introductory Text