LinkedIn Average CPC

Average CPC for LinkedIn Ads?

LinkedIn Average CPC In digital advertising sector, the average Cost per Click (CPC) can vary a lot between channels. Some are significantly cheaper, while others more expensive. Today, we are finding it out, Where is LinkedIn placed on this spectrum, and how much do LinkedIn ads cost?

View Cost Per Click for LinkedIn

Four Most Important LinkedIn Ad Metrics (CPC, CTR, CPA)

The biggest challenge when running LinkedIn ads is knowing whether your performance measures up. Most of the People running LinkedIn ads don’t know they do it well or not, This is the real challenge because LinkedIn ads are expensive than some other ad networks. And if you’re investing a lot of money in LinkedIn ads that’s not working for you, that is an expensive mistake you will need to fix as soon as possible.
With any type of LinkedIn ad campaign, there are a few metrics you should check always. LinkedIn average CPM also important.

Below you can find explanations for four key advertising metrics:

Click-Through Rate

First metric to check is your click through rate (CTR). It is the number of people who made action on your LinkedIn ad (number of clicks) divided by the number of impressions (number of times Ad was seen).
Your click through rate give you an idea about how performing your ads are. If you have a high click through rate or a high engagement rate, That means visitors like your ads message and are willing to click in on ad. If the CTR is low, you are missing the correct way you are attracting or engaging with your audience.

Cost per Click

Second metric is cost per click (CPC). This helps you to measure how much you pay for a click. This is not the most important factor but it helps you to understanding how much you have to pay to access a certain audience on LinkedIn. Many business owners always keep eye on average CPC in Linkedin. This is depend on ads audience some other factors.

Conversion Rate

Third metric to keep in mind is your conversion rate. Conversion meaning, anytime a visitor takes the action you want them to. In lead generation, Conversion is usually when someone fills out a form, Sign up or order something in eCommerce, it’s when they buy something.
So your conversion rate is the number of times that visitor has taken the desired action divided by the total number of visitors who have clicked on that ad.

Cost per Conversion

The last metric to check is cost per conversion. This is called CPA or CPL. Every Company measures this a little different. Cost per conversion is how much you have to spend in Linkedin Ads to get a visitor to take the desired action.

Here you can find the best Pay Per Click Companies available to manage your LinkedIn Ads for your business.

CPC Q3 MEDIAN 2019 – LinkedIn

How much will it cost for you to advertise on LinkedIn?

The amount you pay to advertise on LinkedIn is totally depend on many metrics, Mainly the type of activity you are paying for and the ad auction.

Placing Bid

First you will start your LinkedIn Ad campaign by placing a bid when you launch your campaign.

Ad Auction

LinkedIn Campaign ads are sold through the ad auction system, where your bid for ad competes with other advertisers ads who are trying to reach the same target audience.

Target Audience

Target audience in LinkedIn is made up of the LinkedIn users you are trying to reach with the LinkedIn ad campaign. The cost you have bid required to win the auction depends on the bid cost and the desirability of your target audience.

How much cost my LinkedIn ads – Cost Per Click

The Cost of LinkedIn ads Depends on your bidding metrics, Average value of CPC, LinkedIn ads is $5.26 per click, and LinkedIn ads costs around $6.59 per 1000 impressions. It is depending on the industry and audience target size.

Enhanced LinkedIn CPC

Enhanced Cost per Click in Linkedin means that you have to change your bid manually, and LinkedIn’s ads system are not allowed to exceed it that amount. For example, you decide that the maximum amount that you are planning to pay for a single click will be 5$, and not a single cent over that.

This does not mean that you are always going to pay 5$ per click. Sometimes, you will pay less, it depend on the ad bid competition.

Its important to keep good Average CPC in LinkedIn ads.

How to Create LinkedIn Ads Tutorial

What is the CPC Benchmark?

This refers to how much charged per a click. Different ad formats and objectives have different CPCs.

CPCs are generally you cant control. LinkedIn ads auction system decides what the cost will be depending on the available inventory.

You can find CPC Benchmark for Different Industries and Jobs. It will help you to have a good idea about LinkedIn Ads and keep a fair average CPC in LinkedIn Ads Network

LinkedIn CPC benchmark – $5.58

For CPC benchmarks by job functions, you may use:

Accounting: $5.00
Business Development: $6.30
Education: $4.90
Finance: $6.90
information Technology: $7.90
Marketing: $6.80
Media and Communications: $5.60
Product Management: $7.30

LinkedIn Marketing Solution More Details