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LinkedIn Inmail Ads Specs

LinkedIn InMail Ads Specs are sponsored messages that appear in the inbox of LinkedIn members. Here are the specifications for LinkedIn InMail Ads:

  1. Format: InMail Ads are single image or multi-image carousel ads that appear as sponsored messages in the LinkedIn inbox.
  2. Image Size: The recommended image size for single image InMail ads is 1200 x 627 pixels. For multi-image carousel ads, each image should be 1200 x 627 pixels.
  3. File Size: The maximum file size for images is 2 MB.
  4. Headline: The headline of an InMail Ad should be up to 150 characters.
  5. Description: The description should be up to 150 characters.
  6. Call-to-Action: A call-to-action button can be added to the InMail Ad, with a maximum length of 30 characters.
  7. Landing Page: The landing page should load quickly and be optimized for mobile devices.

Note: The specifications for LinkedIn InMail Ads are subject to change, so it’s best to check the LinkedIn Help Center for the most up-to-date information.

Image Source – LinkedIn

LinkedIn Inmail Ads Specs Headline

The headline for LinkedIn InMail Ads should be concise and attention-grabbing, with a maximum length of 150 characters. It’s important to make sure that the headline accurately reflects the content of the InMail Ad and provides value to the recipient. The headline should be written in a clear and concise manner, and it should be easy to understand what the InMail Ad is about. The headline is one of the first things that the recipient will see, so it’s important to make a strong impression in order to increase the likelihood of the recipient opening and engaging with the InMail Ad.

Here are some tips for writing effective headlines for LinkedIn InMail Ads:

  1. Keep it Short and Sweet: As the maximum length for the headline is 150 characters, it’s best to keep the headline short, concise and to the point.
  2. Be Clear and Specific: Make sure that the headline clearly communicates the value proposition of the InMail Ad and what the recipient will get out of it.
  3. Use Action-Oriented Language: Use language that encourages the recipient to take action, such as “Discover”, “Learn”, “Get”.
  4. Personalize: If possible, personalize the headline with the recipient’s name or company to make the InMail Ad feel more relevant and targeted.
  5. Use Numbers: Numbers and statistics can be attention-grabbing and make the headline stand out.
  6. Test and Refine: Test different headline variations to see which one performs best, and refine the headline based on the results.

Remember, the headline is one of the most important elements of the InMail Ad and can greatly impact the success of the ad, so it’s worth taking the time to craft a headline that effectively communicates the value proposition and encourages the recipient to take action.

LinkedIn Message Ads (formerly Sponsored InMail)

LinkedIn Sponsored Message or Sponsored InMail campaigns let you target your audience directly in the messaging center of LinkedIn. These ads have a few different quirks than the other placements and have their own set of best practices.

LinkedIn Inmail Ads Specs Description

The description for LinkedIn InMail Ads Specs should provide additional information about the offer or message being communicated in the ad, and it should complement the headline. The description should have a maximum length of 150 characters and should be written in a clear and concise manner.

Here are some tips for writing effective descriptions for LinkedIn InMail Ads:

  1. Be Relevant: The description should provide additional context or information that is relevant to the recipient and the headline.
  2. Highlight Benefits: Use the description to highlight the benefits of the offer or message being communicated in the ad.
  3. Use Action-Oriented Language: Use language that encourages the recipient to take action, such as “Find out how”, “Get started today”.
  4. Keep it Simple: The description should be easy to understand and should not be overly technical or complex.
  5. Align with the Headline: The description should align with the headline and reinforce the value proposition of the ad.

Like the headline, the description is an important element of the InMail Ad, and it can greatly impact the success of the ad. It’s important to take the time to craft a description that effectively communicates the offer or message and encourages the recipient to take action.

Inmail Ads Specs Call-to-Action

The call-to-action (CTA) is a button that appears in LinkedIn InMail Ads, designed to encourage the recipient to take a specific action, such as visiting a website, downloading a resource, or filling out a form.

Here are the specifications for the call-to-action button in LinkedIn InMail Ads:

  1. Button Text: The text on the CTA button should be clear and concise, with a maximum length of 30 characters. The text should be action-oriented and encourage the recipient to take the desired action. Examples of effective CTA button text include “Learn More”, “Get Started”, and “Download Now”.
  2. Button Color: The color of the CTA button should contrast with the background of the ad and be visually appealing.
  3. Button Placement: The CTA button should be placed in a prominent location within the ad, and it should be easily noticeable and accessible to the recipient.
  4. Landing Page: The landing page that the CTA button links to should be relevant to the ad, load quickly, and be optimized for mobile devices.

The call-to-action is a crucial element of LinkedIn InMail Ads, as it determines the desired outcome of the ad. It’s important to take the time to craft a clear and compelling CTA that encourages the recipient to take action and achieve the desired outcome.

Landing Page Inmail Ads Specs LinkedIn

The landing page is the page that the recipient is taken to when they click on the call-to-action button in a LinkedIn InMail Ad Spec. The following are some specifications for an effective landing page for LinkedIn InMail Ads:

  1. Relevance: The landing page should be relevant to the ad and the offer or message being communicated in the ad. It should provide additional information or resources related to the offer or message.
  2. Loading Speed: The landing page should load quickly, as slow-loading pages can negatively impact the recipient’s experience and decrease the likelihood of them taking the desired action.
  3. User Experience: The landing page should have a clean and user-friendly design, and it should be optimized for mobile devices. The layout should be clear and easy to navigate, and the content should be easy to read and understand.
  4. Call-to-Action: The landing page should include a clear and prominent call-to-action that encourages the recipient to take the desired action, such as filling out a form, downloading a resource, or making a purchase.
  5. Data Collection: If desired, the landing page can include forms or other means for collecting information from the recipient, such as their email address or other contact information. However, it’s important to make sure that the data collection is done in a privacy-compliant manner, and that the recipient is aware of how their data will be used.

The landing page is an important element of LinkedIn InMail Ads, as it determines the desired outcome of the ad and can greatly impact the success of the ad. It’s important to take the time to craft a landing page that is relevant, user-friendly, and optimized for conversions.

Best Practices for Inmail Ads – LinkedIn

Here are some best practices to follow when creating LinkedIn InMail Ads:

  1. Know Your Target Audience: It’s important to have a clear understanding of the target audience for the ad, as this will help to determine the messaging, offer, and other elements of the ad.
  2. Write a Compelling Headline: The headline should be clear, concise, and attention-grabbing. It should also accurately reflect the offer or message being communicated in the ad.
  3. Provide Additional Information in the Description: The description should provide additional information or context related to the offer or message, and it should complement the headline.
  4. Use a Clear and Compelling Call-to-Action: The call-to-action should be clear, concise, and action-oriented. It should encourage the recipient to take the desired action, such as visiting a website, downloading a resource, or filling out a form.
  5. Optimize the Landing Page: The landing page should be optimized for conversions, with a clean and user-friendly design, quick loading speed, and a clear and prominent call-to-action.
  6. Test and Optimize: It’s important to test and optimize the ad over time, making changes based on the results and data collected. This may involve making changes to the headline, description, call-to-action, or other elements of the ad.
  7. Follow LinkedIn Advertising Guidelines: It’s important to follow the advertising guidelines set by LinkedIn, as non-compliance can result in the ad being disapproved or removed.

By following these best practices, you can create effective and impactful LinkedIn InMail Ads that achieve your desired outcome. It’s important to remember that LinkedIn InMail Ads are a form of direct marketing, and it’s important to approach them with a focus on providing value and relevance to the recipient.

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