Category: Specs

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LinkedIn Image Ad Specs

LinkedIn Image Ad Specs offers several different types of image ads, including sponsored content, sponsored InMail, and display ads. The specifications for each type of image ad can vary.

LinkedIn Image Ad Specs Guide

Here are the general specifications for LinkedIn image ads Specs:

  1. Image size: The recommended image size for LinkedIn image ads specs is 1200 x 627 pixels, but images can be up to 4000 x 4000 pixels.
  2. Image file format: The recommended file format for LinkedIn image ads spec is PNG or JPG.
  3. Image aspect ratio: The recommended aspect ratio for LinkedIn image ads is 1.91:1.
  4. Image file size: The maximum file size for LinkedIn image ads is 4 MB.
  5. Image resolution: The recommended resolution for LinkedIn image ads is 72 DPI.
  6. Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing image ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

LinkedIn Image Ad Specs Sponsored Content

Sponsored content on LinkedIn is a type of image ad that appears in users’ LinkedIn feeds and can be shared by users.

The specifications for LinkedIn sponsored content image ads are as follows:

  1. Image size: The recommended image size for LinkedIn sponsored content image ads is 1200 x 627 pixels, but images can be up to 4000 x 4000 pixels.
  2. Image file format: The recommended file format for LinkedIn sponsored content image ads is PNG or JPG.
  3. Image aspect ratio: The recommended aspect ratio for LinkedIn sponsored content image ads is 1.91:1.
  4. Image file size: The maximum file size for LinkedIn sponsored content image ads is 4 MB.
  5. Image resolution: The recommended resolution for LinkedIn sponsored content image ads is 72 DPI.
  6. Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing sponsored content image ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

LinkedIn Image Ad Specs Sponsored InMail

Sponsored InMail on LinkedIn is a type of image ad that appears in users’ LinkedIn inboxes as a direct message from the advertiser.

The specifications for LinkedIn sponsored InMail image ads are as follows:

  1. Image size: The recommended image size for LinkedIn sponsored InMail image ads is 300 x 250 pixels.
  2. Image file format: The recommended file format for LinkedIn sponsored InMail image ads is PNG or JPG.
  3. Image file size: The maximum file size for LinkedIn sponsored InMail image ads is 4 MB.
  4. Image resolution: The recommended resolution for LinkedIn sponsored InMail image ads is 72 DPI.
  5. Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing sponsored InMail image ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

Image Source – LinkedIn

LinkedIn Image Ad Specs Display Ads

LinkedIn Display Ads are a type of image ad that appears on various places on the LinkedIn website, including the LinkedIn feed, member profiles, and group pages.

The specifications for LinkedIn Display Ads are as follows:

  1. Image size: The recommended image size for LinkedIn Display Ads varies depending on the placement of the ad. The recommended sizes for some common placements are:
    • 300 x 250 pixels (rectangle)
    • 728 x 90 pixels (leaderboard)
    • 160 x 600 pixels (wide skyscraper)
    • 300 x 600 pixels (tall skyscraper)
  2. Image file format: The recommended file format for LinkedIn Display Ads is PNG or JPG.
  3. Image file size: The maximum file size for LinkedIn Display Ads is 40 MB.
  4. Image resolution: The recommended resolution for LinkedIn Display Ads is 72 DPI.
  5. Image quality: The image should be high quality and visually appealing, and it should accurately reflect the content of the ad.

By following these specifications, you can create effective and visually appealing LinkedIn Display Ads that will engage your target audience and help you achieve your advertising goals on LinkedIn.

How to Improve LinkedIn Image Ads Specs

Here are some tips to help you improve your LinkedIn Image Ads Specs:

  1. Use high-quality images: Make sure your images are visually appealing, professional-looking, and high-resolution.
  2. Test different images: Try using different images in your ads to see which ones perform best. Experiment with images that have different colors, compositions, and themes.
  3. Optimize for the target audience: Make sure your images are relevant and appealing to your target audience. Use images that showcase your products, services, or brand in a way that will resonate with your target audience.
  4. Make use of text overlays: Consider using text overlays in your images to emphasize key points or call-to-actions. Make sure the text is easy to read and not too obtrusive.
  5. Use relevant and attention-grabbing headlines: Your image should be supported by a strong headline that clearly communicates your message and captures the reader’s attention.
  6. Track and measure performance: Use LinkedIn’s advertising analytics tools to track the performance of your image ads. Monitor metrics like impressions, clicks, and conversions, and make changes to your ad strategy based on the results.

By following these tips, you can create image ads that are visually appealing, relevant, and effective in reaching your target audience on LinkedIn.

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LinkedIn Text Ads Specs

LinkedIn text ads Specs are a type of display ad that are shown on LinkedIn’s desktop and mobile platforms. They consist of a headline, description, and a destination URL that take users to a landing page when clicked.

LinkedIn Text Ads Specs Guide

Here are the specifications for LinkedIn text ads in more detail:

  1. Headline: 25 characters
  2. Description: 75 characters
  3. Destination URL: 1024 characters

It’s important to note that these specifications are subject to change, and LinkedIn may update them from time to time. Also, the character limits apply to text ads shown on desktop only. On mobile devices, the ads may have different character limits.

When creating your text ad, it’s important to keep your headline and description concise and attention-grabbing, as well as making sure the URL accurately reflects the content of the landing page you want to send users to.

LinkedIn Text Ads Specs Headline

The headline of a LinkedIn text ad Spec is the first and most prominent part of the ad. It should be concise, attention-grabbing, and clearly convey the purpose of the ad. The character limit for the headline of a LinkedIn text ad is 25 characters.

Here are some best practices for creating an effective headline for a LinkedIn text ad:

  1. Make it clear and concise: Use simple, straightforward language to clearly convey the purpose of the ad.
  2. Use attention-grabbing words: Use words that grab the reader’s attention, such as “Free,” “New,” or “Limited Time Only.”
  3. Make it relevant: Make sure the headline is relevant to the target audience and the content of the ad.
  4. Test different headlines: Try different headlines to see which ones perform best. A/B testing can help you determine which headlines are most effective.

It’s important to keep in mind that the headline is the first thing people will see when viewing your LinkedIn text ad, so it’s crucial to make a good first impression. By following these best practices, you can create headlines that will engage and entice your target audience to click on your ad.

Image Source – LinkedIn

LinkedIn Text Ads Specs Description

The description of a LinkedIn text ad is the second line of text in the ad and provides additional information about the product, service, or offer being advertised. The character limit for the description of a LinkedIn text ad is 75 characters.

Here are some best practices for creating an effective description for a LinkedIn text ad Spec:

  1. Elaborate on the headline: Use the description to provide more information about what the ad is offering.
  2. Highlight benefits: Focus on the benefits of the product or service being advertised, rather than just its features.
  3. Use a call to action: Encourage users to take action by including a call to action in the description, such as “Learn More” or “Sign Up Now.”
  4. Be concise: Keep the description brief and to the point, as users may only read the first few words before deciding whether to click on the ad.

By following these best practices, you can create a description that effectively communicates the purpose of your ad and entices users to click through to your landing page.

LinkedIn Text Ads Specs Destination URL

The destination URL of a LinkedIn text ad Specs is the link that users are taken to when they click on the ad. The character limit for the destination URL in a LinkedIn text ad is 1024 characters.

Here are some best practices for creating an effective destination URL for a LinkedIn text ad Specs:

  1. Make it relevant: The destination URL should accurately reflect the content of the landing page you want to send users to. It should be relevant to the ad and provide a positive user experience.
  2. Use a clear and descriptive URL: Use a URL that clearly describes the content of the landing page, rather than a generic or vague URL.
  3. Use tracking parameters: If you want to track the performance of your LinkedIn text ad Specs, you can use tracking parameters in the destination URL. This can help you understand how users are interacting with your ad and landing page.
  4. Test different URLs: Try different URLs to see which ones perform best. A/B testing can help you determine which destination URLs are most effective.

By following these best practices, you can create a destination URL that accurately reflects the content of your landing page and provides a positive user experience for those who click on your LinkedIn text ad.

How to Improve LinkedIn Text Ads

Improving your LinkedIn text ads can help you get more clicks, conversions, and return on investment. Here are some tips for improving your LinkedIn text ads:

  1. Target the right audience: Make sure your ad is targeted to the right audience by using LinkedIn’s targeting options, such as location, job title, company size, and more.
  2. Write compelling headlines and descriptions: Make sure your headlines and descriptions are clear, concise, and attention-grabbing. Highlight the benefits of your product or service, and use a call to action to encourage users to take action.
  3. Use visually appealing images: Use high-quality, visually appealing images in your ads to make them stand out and grab users’ attention.
  4. Optimize for mobile devices: Make sure your ads are optimized for mobile devices, as more and more users are accessing LinkedIn on their smartphones and tablets.
  5. A/B test: Try different variations of your ad, such as different headlines, descriptions, and images, to see which ones perform best. A/B testing can help you continually improve your ad performance over time.
  6. Track your performance: Use LinkedIn’s built-in tracking and reporting tools to monitor the performance of your ads and make data-driven decisions about how to improve them.

By following these tips, you can improve the performance of your LinkedIn text ads and get better results from your advertising efforts on the platform.

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LinkedIn Message Ads Specs

LinkedIn Message Ads Specs are sponsored content that appear in users’ LinkedIn inboxes as personal messages. These ads allow marketers to reach their target audience with a highly personalized and direct message.

Here are the specifications for LinkedIn Message Ads:

  • Ad format: Single image or video
  • Image size: 1200 x 627 pixels (minimum)
  • Video size: 640 x 640 pixels (minimum)
  • Image file size: 200 KB (maximum)
  • Video file size: 500 MB (maximum)
  • Image format: JPG, PNG
  • Video format: H.264 codec, AAC audio, MP4 file format
  • Ad length: Up to 50 characters for the headline, up to 150 characters for the description
  • Call-to-Action (CTA) options: “Learn More,” “Sign Up,” “Download,” “Apply Now,” and “Book Now”

Please note that these specifications are subject to change, and it’s always best to check LinkedIn’s official guidelines for the most up-to-date information.

LinkedIn Message Ads Specs – Formats

LinkedIn Message Ads Specs support two ad formats: single image or video. The image or video will appear in the user’s inbox as a personal message and will be used to promote the advertiser’s brand or product.

When creating a LinkedIn Message Ad, advertisers can choose to include either an image or a video, depending on their specific objectives and target audience. Both image and video formats provide unique opportunities to engage with the target audience and drive the desired outcome.

Please note that these specifications are subject to change, and it’s always best to check LinkedIn’s official guidelines for the most up-to-date information.

Image Source – LinkedIn

Message Ads Format Single Image Specs LinkedIn

Here are the specifications for single image format in LinkedIn Message Ads Specs:

  • Image size: 1200 x 627 pixels (minimum)
  • Image file size: 200 KB (maximum)
  • Image format: JPG, PNG

The image should be high-quality, visually appealing, and relevant to the target audience. It should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

LinkedIn Message Ads Specs Image Size

The minimum recommended image size for LinkedIn Message Ads is 1200 x 627 pixels. The image should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

It’s important to use high-quality images that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal image size will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different sizes to find what works best for your specific use case.

LinkedIn Message Ads Specs Image File Size

The maximum recommended file size for images in LinkedIn Message Ads is 200 KB. Larger file sizes may slow down the loading time for the ad, affecting the user experience and potentially impacting the performance of the ad.

It’s important to use high-quality images that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal image file size will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different sizes to find what works best for your specific use case.

LinkedIn Message Ads Specs Image Format

LinkedIn Message Ads Specs support two image formats: JPG and PNG. The image should be high-quality, visually appealing, and relevant to the target audience. It should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

JPG is a widely used format that is best for images with many colors, while PNG is best for images with transparent backgrounds and graphics with sharp lines and edges.

LinkedIn Message Ads Format Video Specs

Here are the specifications for video format in LinkedIn Message Ads:

  • Video size: 640 x 640 pixels (minimum)
  • Video file size: 500 MB (maximum)
  • Video format: H.264 codec, AAC audio, MP4 file format

The video should be high-quality, visually appealing, and relevant to the target audience. It should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

Message Ads Specs Video Size LinkedIn

The minimum recommended video size for LinkedIn Message Ads is 640 x 640 pixels. The video should be optimized for the platform and audience to effectively convey the message and drive the desired outcome.

It’s important to use high-quality videos that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal video size will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different sizes to find what works best for your specific use case.

Message Ads Specs Video File Size LinkedIn

The recommended file size for video ads on LinkedIn is less than 500MB. The video ad format should be in .mp4 format, with a minimum resolution of 1280 x 720 pixels, and a maximum length of 3 minutes. The video’s aspect ratio should be between 9:16 and 16:9. The recommended frame rate is 30 frames per second, but anything from 24 to 60 is acceptable. To ensure that your video ad meets the requirements, it’s best to consult LinkedIn’s ad specifications and guidelines, which can be found on the LinkedIn Ads Help Center.

LinkedIn Message Ads Specs Call to Action

A call to action (CTA) is a crucial element of any LinkedIn Message ads Specs, as it encourages users to take a specific action, such as visiting a website, downloading an app, or contacting the advertiser. When creating a LinkedIn Message ad, the following guidelines should be followed for the CTA:

  • Keep the CTA simple and clear, using concise language that clearly communicates the desired action.
  • Use action-oriented language, such as “Get started” or “Learn more.”
  • Limit the CTA to one button. Multiple buttons can be confusing and reduce the effectiveness of the ad.
  • Make sure the CTA is prominent and easily noticeable in the ad.
  • Test different CTAs to see what works best for your target audience and ad goals.

It’s important to remember that the CTA should align with the overall goal of the ad and be relevant to the target audience. By following these guidelines and testing different CTAs, you can create effective LinkedIn Message ads that drive results for your business.

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LinkedIn Campaigns – LinkedIn Spotlight Ads – Sponsored Content – Sponsored Messaging – Text Ads – Dynamic Ads – Carousel ads – Conversation ads LinkedIn – Follower ads LinkedIn – Spotlight ads – Job ads – Lead gen forms – Message ads – Single image ads – Single job ads – LinkedIn Text ads – Video ads – Campaign Management – Business Management – LinkedIn Document Ads – Lead gen Form Ads – Event Ads – LinkedIn Ad Introductory Text

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Carousel Ads LinkedIn Specs

Carousel Ads LinkedIn Specs provides guidelines for the specifications of Carousel Ads, which are a type of sponsored content that allows advertisers to display multiple images or videos within a single ad unit.

The specifications for Carousel Ads on LinkedIn are as follows:

Image specifications:

  • Image size: 1080 x 1080 pixels
  • File size: maximum of 200 KB
  • Image ratio: 1:1

Video specifications:

  • Video size: 640 x 640 pixels (minimum), 4096 x 4096 pixels (maximum)
  • Video length: 3 to 10 seconds
  • Video aspect ratio: 1:1 (square), 4:5 (vertical), 16:9 (landscape)
  • Video file size: maximum of 500 MB
  • Video format: H.264 codec, AAC audio, MP4 file format

Ad copy:

  • Headline: up to 150 characters
  • Description: up to 75 characters

It’s important to note that the images or videos used in Carousel Ads LinkedIn should be of high quality, visually appealing, and relevant to the target audience. The ad copy should be concise and easy to understand, and the images or videos should avoid having too much text or low-resolution graphics.

Please note that these specifications are subject to change, and it’s always best to check LinkedIn’s official guidelines for the most up-to-date information.

Carousel Ads LinkedIn Specs Image

LinkedIn provides guidelines for the Carousel Ads LinkedIn Specs Image , which are a type of sponsored content that allows advertisers to display multiple images within a single ad unit.

The specifications for Carousel Image Ads on LinkedIn are as follows:

  1. Image size: 1080 x 1080 pixels
  2. File size: maximum of 200 KB
  3. Image ratio: 1:1

It’s important to note that the images used in Carousel Image Ads should be high quality, visually appealing, and relevant to the target audience. LinkedIn also recommends using images that are clear and easy to understand, and avoiding images with too much text or low-resolution graphics.

LinkedIn Carousel Ads Specs Image Size

The image size for Carousel Ads LinkedIn Specs is 1080 x 1080 pixels. The image should have a 1:1 aspect ratio and a maximum file size of 200 KB. It’s important to use high-quality images that are visually appealing and relevant to the target audience. Images should be clear and easy to understand, and avoid having too much text or low-resolution graphics.

LinkedIn Carousel Ads Specs File Size

The maximum file size for images in LinkedIn Carousel Ads is 200 KB. This means that each image used in the Carousel Ad should be optimized to keep the file size within this limit. Larger file sizes may result in longer load times for the ad, which can negatively impact the user experience.

LinkedIn Carousel Ads Specs Image Ratio

The image ratio for LinkedIn Carousel Ads is 1:1. This means that each image used in the Carousel Ad should have equal dimensions for its height and width, resulting in a square aspect ratio. Using images with the correct ratio will help ensure that the images are properly displayed within the ad unit.

Image Source – LinkedIn

LinkedIn Carousel Ads Specs Video

LinkedIn provides guidelines for the specifications of Carousel Video Ads, which are a type of sponsored content that allows advertisers to display multiple videos within a single ad unit.

The specifications for Carousel Video Ads on LinkedIn are as follows:

  1. Video size: 640 x 640 pixels (minimum), 4096 x 4096 pixels (maximum)
  2. Video length: 3 to 10 seconds
  3. Video aspect ratio: 1:1 (square), 4:5 (vertical), 16:9 (landscape)
  4. Video file size: maximum of 500 MB
  5. Video format: H.264 codec, AAC audio, MP4 file format

It’s important to note that the videos used in Carousel Video Ads should be high quality, visually appealing, and relevant to the target audience. LinkedIn also recommends using videos that are concise, easy to understand, and avoid using videos with too much text or low-resolution graphics.

Please note that these specifications are subject to change, and it’s always best to check LinkedIn’s official guidelines for the most up-to-date information.

Carousel Ads LinkedIn Specs Video Size

The video size for LinkedIn Carousel Video Ads is 640 x 640 pixels (minimum) and 4096 x 4096 pixels (maximum). This means that the dimensions of each video used in the Carousel Ad should fall within these parameters. It’s important to use high-quality videos that are visually appealing and relevant to the target audience.

Carousel Ads LinkedIn Specs Video Length

The video length for LinkedIn Carousel Video Ads is 3 to 10 seconds. Each video used in the Carousel Ad should be concise and easy to understand, and should avoid having too much text or low-resolution graphics.

It’s important to note that videos should be optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal length of a video will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different lengths to find what works best for your specific use case.

Carousel Ads LinkedIn Specs Video File Size

The maximum file size for videos in LinkedIn Carousel Video Ads is 500 MB. This means that each video used in the Carousel Ad should be optimized to keep the file size within this limit. Larger file sizes may result in longer load times for the ad, which can negatively impact the user experience.

Carousel Ads LinkedIn Specs Video Format

The recommended video format for LinkedIn Carousel Video Ads is H.264 codec, AAC audio, and MP4 file format. This ensures that the videos will be compatible with LinkedIn’s platform and will display properly for users.

It’s important to use high-quality videos that are optimized for the platform and audience to effectively convey the message and drive the desired outcome. The ideal format for a video will vary based on the specific objectives of the ad and the target audience, so it’s best to experiment and test different formats to find what works best for your specific use case.

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LinkedIn Video Ad Specs

LinkedIn Video Ad Specs is a type of advertising format that allows businesses and marketers to promote their products or services to a large audience on the LinkedIn platform. A LinkedIn Video Ad is a short video that appears in users’ LinkedIn feeds and can be used to tell a story, highlight a product or service, or provide information about a company.

Video Ads on LinkedIn offer a number of advantages, including the ability to reach a professional audience, target specific job titles, industries, and geographic locations, and to track the success of a campaign through detailed reporting. Video Ads on LinkedIn can be created and managed through the LinkedIn Campaign Manager, which provides a range of tools for targeting, measuring, and optimizing ad performance.

Here are the detailed specifications for LinkedIn video advertisements:

File Format:

  • LinkedIn supports .mp4 and .mov file formats.
  • Videos must be H.264 encoded.

Resolution:

  • The maximum resolution supported is 4096 x 2304 pixels.
  • The minimum resolution supported is 256 x 144 pixels.
  • LinkedIn recommends using a resolution of 1200 x 627 pixels.

Duration:

  • The maximum duration for a video ad on LinkedIn is 15 seconds.
  • The minimum duration is 3 seconds.

File Size:

  • The maximum file size for a video ad on LinkedIn is 200 MB.

Aspect Ratio:

  • The recommended aspect ratio for a video ad on LinkedIn is between 1.91:1 and 2.39:1.
  • The minimum aspect ratio is 1:1, and the maximum is 9:16.

Frame Rate:

  • The recommended frame rate for a video ad on LinkedIn is 30 frames per second.
  • The maximum frame rate supported is 60 frames per second.

It’s important to note that these specifications are subject to change, so it’s always a good idea to check LinkedIn’s official documentation for the most up-to-date information.

Image Source – LinkedIn

LinkedIn Ads Video Specs File Format

LinkedIn supports two file formats for video advertisements: .mp4 and .mov. The video must be H.264 encoded. This ensures that the video will play smoothly and without interruption on the LinkedIn platform. It’s important to use a high-quality video format that meets the platform’s specifications to ensure that your ad looks professional and effectively communicates your message to your target audience.

LinkedIn Ads Video Specs Resolution

The resolution specifications for LinkedIn Video Ads are as follows:

  • Maximum resolution: 4096 x 2304 pixels
  • Minimum resolution: 256 x 144 pixels
  • Recommended resolution: 1200 x 627 pixels

It’s recommended to use a resolution of 1200 x 627 pixels as this provides a good balance between image quality and file size. A higher resolution will result in a larger file size and longer load times, while a lower resolution may result in a lower-quality video that is less visually appealing to viewers. It’s important to use a resolution that meets the minimum requirements to ensure that your ad is displayed correctly on the LinkedIn platform.

LinkedIn Video Ad Specs Duration

The duration specifications for LinkedIn Video Ads are as follows:

  • Maximum duration: 15 seconds
  • Minimum duration: 3 seconds

It’s important to keep the duration of your video ad within these parameters to ensure that it is eligible to be served on the LinkedIn platform. A video that is too short may not effectively communicate your message, while a video that is too long may be considered excessive and cause viewers to lose interest. Aim to create a video that is engaging, informative, and concise, and that effectively communicates your message within the specified duration.

LinkedIn Ad Video Specs File Size

The file size specification for LinkedIn Video Ads is:

  • Maximum file size: 200 MB

It’s important to keep your video ad file size within this limit to ensure that it is eligible to be served on the LinkedIn platform. A larger file size may result in longer load times and a less smooth viewing experience for users. To keep the file size within the specified limit, consider using a lower resolution or reducing the length of your video. Compressing the video file or using a more efficient video format may also help to reduce the file size.

LinkedIn Video Ad Specs Aspect Ratio

The aspect ratio specifications for LinkedIn Video Ads are as follows:

  • Recommended aspect ratio: 1.91:1 to 2.39:1
  • Minimum aspect ratio: 1:1
  • Maximum aspect ratio: 9:16

The aspect ratio refers to the proportion of the width of a video to its height. The recommended aspect ratio for LinkedIn Video Ads provides a good balance between image quality and screen real estate, while the minimum and maximum aspect ratios ensure that the video ad is displayed correctly on the LinkedIn platform. It’s important to choose an aspect ratio that is appropriate for your video content and that meets the platform’s specifications to ensure that your ad is displayed correctly and effectively reaches your target audience.

LinkedIn Video Ad Specs Frame Rate

The frame rate specifications for LinkedIn Video Ads are as follows:

  • Recommended frame rate: 30 frames per second (fps)
  • Maximum frame rate: 60 fps

The frame rate refers to the number of individual images (frames) that are displayed per second in a video. The recommended frame rate for LinkedIn Video Ads is 30 fps, which provides a good balance between image quality and file size. A higher frame rate may result in a larger file size and longer load times, while a lower frame rate may result in a lower-quality video. It’s important to choose a frame rate that is appropriate for your video content and that meets the platform’s specifications to ensure that your ad is displayed correctly and effectively reaches your target audience.

Best Practices for LinkedIn Ads Video

Here are some best practices to keep in mind when creating a LinkedIn Video Ad:

  1. Know your audience: LinkedIn has a professional audience, so it’s important to tailor your video ad to their interests and needs. Consider the job titles, industries, and geographic locations of your target audience when creating your video content.
  2. Be creative: Use engaging visuals and storytelling techniques to capture the attention of your target audience. Make sure your video is memorable and stands out from other content in users’ feeds.
  3. Keep it short and sweet: LinkedIn Video Ads have a maximum duration of 15 seconds, so it’s important to make every second count. Keep your message concise and to the point.
  4. Add a call-to-action: Encourage viewers to take action by including a clear and concise call-to-action (CTA) at the end of your video ad. This could be as simple as visiting your website or signing up for more information.
  5. Optimize for mobile: Most LinkedIn users access the platform on their mobile devices, so it’s important to optimize your video ad for mobile viewing. This includes using a resolution and aspect ratio that is appropriate for smaller screens and ensuring that the text and graphics in your video are clearly visible on mobile devices.
  6. Test and refine: Use the LinkedIn Campaign Manager to track the performance of your video ad and make improvements based on the data. Test different variations of your video ad and refine your approach based on the results to get the best return on investment (ROI).

By following these best practices and adhering to the LinkedIn Video Ad specifications, you can create effective and engaging video ads that reach and engage with your target audience on the LinkedIn platform.

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LinkedIn Conversation Ads Specs

LinkedIn Conversation Ads Specs are a type of sponsored content that appear in the messaging inbox of LinkedIn members. Here are the specifications for LinkedIn Conversation Ads:

  1. Image: LinkedIn Conversation Ads can include a square image with a recommended size of 300×300 pixels and a maximum file size of 4 MB. The image should be high-quality and relevant to the offer or message being communicated in the ad.
  2. Headline: The headline should be clear, concise, and attention-grabbing, with a maximum length of 150 characters. The headline should accurately reflect the offer or message being communicated in the ad.
  3. Message Body: The message body should provide additional information or context related to the offer or message, and it should complement the headline. The message body can include up to 1,000 characters.
  4. Call-to-Action: The call-to-Action should be clear, concise, and action-oriented. It should encourage the recipient to take the desired action, such as visiting a website, downloading a resource, or filling out a form.
  5. Landing Page: The landing page should be relevant to the ad and the offer or message being communicated in the ad. It should provide additional information or resources related to the offer or message, and it should have a clean and user-friendly design.
  6. Targeting: LinkedIn Conversation Ads can be targeted based on various criteria, including job title, company size, industry, location, and more. It’s important to carefully consider the targeting criteria to ensure that the ad is delivered to the most relevant audience.

By following these specifications, you can create effective and impactful LinkedIn Conversation Ads that engage and convert your target audience. It’s important to remember that LinkedIn Conversation Ads are a form of direct marketing, and it’s important to approach them with a focus on providing value and relevance to the recipient.

Image Source – LinkedIn

LinkedIn Conversation Ads Specs Headline

The headline is an important component of LinkedIn Conversation Ads Spec and should be written to grab the recipient’s attention and accurately reflect the offer or message being communicated in the ad.

Here are some tips for writing an effective headline for LinkedIn Conversation Ads:

  1. Keep it short and concise: The headline should be short and concise, with a maximum length of 150 characters.
  2. Be attention-grabbing: The headline should be attention-grabbing and make the recipient want to read more about the offer or message.
  3. Be relevant: The headline should be relevant to the offer or message being communicated in the ad, and it should accurately reflect what the recipient can expect to learn more about by reading the message.
  4. Use strong action verbs: Using strong action verbs in the headline can help to create a sense of urgency and encourage the recipient to take the desired action.
  5. Consider using questions: Asking a question in the headline can be a powerful way to grab the recipient’s attention and make them want to learn more.

By following these tips, you can write effective and impactful headlines for LinkedIn Conversation Ads that grab the recipient’s attention and encourage them to take action.

Conversation Ads Message Body LinkedIn

The message body in LinkedIn Conversation Ads Specs is the main content of the ad and provides the recipient with additional information or context related to the offer or message being communicated.

Here are some tips for writing an effective message body for LinkedIn Conversation Ads:

  1. Provide additional information: The message body should provide additional information or context related to the offer or message being communicated in the ad.
  2. Be relevant: The message body should be relevant to the recipient, making it clear why the offer or message is of value to them.
  3. Use clear and concise language: The language used in the message body should be clear and concise, making it easy for the recipient to understand the offer or message.
  4. Highlight the benefits: The message body should highlight the benefits of the offer or message, making it clear why the recipient should take action.
  5. Encourage action: The message body should include a clear call-to-action, encouraging the recipient to take the desired action.
  6. Limit the length: The message body should be short and to the point, with a maximum length of 1,000 characters.

By following these tips, you can write effective and impactful message bodies for LinkedIn Conversation Ads that provide additional information and context related to the offer or message, and encourage the recipient to take action.

Introducing LinkedIn Conversation Ads

Learn more about how you can leverage LinkedIn’s newest ad format, Conversation Ads, to start quality conversations with professionals through a choose-your-own path experience.

Conversation Ads Call-to-Action – LinkedIn

A call-to-action (CTA) is a key component of LinkedIn Conversation Ads Specs and is used to encourage the recipient to take a specific action, such as visiting a website or filling out a form.

Here are some tips for writing effective calls-to-action for LinkedIn Conversation Ads:

  1. Be clear and specific: The CTA should be clear and specific, making it easy for the recipient to understand what action they should take.
  2. Encourage action: The CTA should encourage the recipient to take action, making it clear why the offer or message is of value to them.
  3. Use strong language: The language used in the CTA should be strong and attention-grabbing, creating a sense of urgency and encouraging the recipient to take action.
  4. Keep it short: The CTA should be short and to the point, with a maximum length of 100 characters.
  5. Make it visible: The CTA should be prominently displayed in the ad, making it easy for the recipient to see and understand.

By following these tips, you can write effective and impactful calls-to-action for LinkedIn Conversation Ads that encourage the recipient to take the desired action.

LinkedIn Conversation Ads Landing Page

The landing page is the destination page where the recipient is directed to after clicking on the call-to-action in a LinkedIn Conversation Ads Specs. A well-designed landing page is crucial for the success of your LinkedIn Conversation Ad and can help convert leads into customers.

Here are some tips for creating effective landing pages for LinkedIn Conversation Ads:

  1. Keep it relevant: The landing page should be relevant to the offer or message communicated in the ad, making it clear why the recipient should take action.
  2. Make it visually appealing: The landing page should have a visually appealing design that engages the recipient and helps to keep their attention focused on the offer or message.
  3. Provide information: The landing page should provide the recipient with additional information or context related to the offer or message, making it clear why they should take action.
  4. Highlight the benefits: The landing page should highlight the benefits of the offer or message, making it clear why the recipient should take action.
  5. Include a clear call-to-action: The landing page should include a clear call-to-action, encouraging the recipient to take the desired action.
  6. Make it user-friendly: The landing page should be user-friendly and easy to navigate, making it simple for the recipient to take the desired action.

By following these tips, you can create effective and impactful landing pages for LinkedIn Conversation Ads that convert leads into customers and help to drive business results.

Best Practices for LinkedIn Conversation Ads

LinkedIn Conversation Ads are a powerful way to reach and engage with your target audience on the platform.

Here are some best practices for creating effective LinkedIn Conversation Ads:

  1. Define your target audience: Identify your target audience and understand their needs and interests to create ads that are relevant and engaging.
  2. Use a compelling headline: A headline is the first thing that the recipient sees, so make sure it’s attention-grabbing and relevant to the offer or message being communicated.
  3. Create a clear and concise message body: The message body should provide additional information or context related to the offer or message, and should be clear and concise, with a maximum length of 1,000 characters.
  4. Include a clear call-to-action: The call-to-action should encourage the recipient to take the desired action, and should be clear, specific, and attention-grabbing, with a maximum length of 100 characters.
  5. Optimize your landing page: The landing page should be optimized for conversion, providing the recipient with additional information or context related to the offer or message, and including a clear call-to-action.
  6. Monitor and adjust your campaigns: Regularly monitor your LinkedIn Conversation Ads campaigns to see what’s working and what’s not, and make adjustments as needed to improve performance.

By following these best practices, you can create effective and impactful LinkedIn Conversation Ads that engage your target audience and help drive business results.

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Other Top LinkedIn Ad Types

LinkedIn Campaigns – LinkedIn Spotlight Ads – Sponsored Content – Sponsored Messaging – Text Ads – Dynamic Ads – Carousel ads – Conversation ads LinkedIn – Follower ads LinkedIn – Spotlight ads – Job ads – Lead gen forms – Message ads – Single image ads – Single job ads – LinkedIn Text ads – Video ads – Campaign Management – Business Management – LinkedIn Document Ads – Lead gen Form Ads – Event Ads – LinkedIn Ad Introductory Text

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Single Image Ad Specs Linkedin

Single Image Ads Specs LinkedIn are a type of display ad that consist of a single image, a headline, and a description, all of which are designed to catch the attention of LinkedIn users and drive engagement. Here are the technical specifications for Single Image Ads on LinkedIn:

Image size:

  • Recommended size: 1200 x 627 pixels
  • Minimum size: 600 x 314 pixels
  • Maximum size: 4000 x 4000 pixels
  • Image format: JPEG or PNG

Headline:

  • Maximum length: 25 characters

Description:

  • Maximum length: 75 characters

File size:

  • Maximum file size: 2 MB

Note: LinkedIn recommends using high-quality, professional images that accurately represent the product or service being advertised. The headline and description should be clear, concise, and written in a tone that matches the target audience.

These are the general specifications for Single Image Ads on LinkedIn, and the platform may make updates or changes to these specifications at any time, so it’s always a good idea to check the latest specifications on the LinkedIn Help Center before creating an ad.

Image Source – LinkedIn

LinkedIn Single Image Ad Specs – Headline

The headline of a LinkedIn Single Image Ad is an important component of the ad, as it’s the first thing that users will see when the ad appears in their feed. The headline should be brief and to the point, and should quickly grab the user’s attention and communicate the key benefit or value proposition of the product or service being advertised.

Here are a few tips for writing effective headlines for LinkedIn Single Image Ads:

  1. Keep it short: LinkedIn Single Image Ads have a maximum headline length of 25 characters, so it’s important to keep the headline brief and focused.
  2. Use action-oriented language: Write headlines that prompt users to take action, such as “Get started today” or “Join now.”
  3. Highlight the benefits: Make sure the headline communicates the key benefits or value proposition of the product or service being advertised.
  4. Be descriptive: Use descriptive language that accurately reflects what the product or service does or what problem it solves.
  5. Be clear and concise: Avoid using industry jargon or technical terms that may not be familiar to all users.
  6. Use attention-grabbing words: Consider using words like “new,” “limited time,” or “exclusive” to make the ad stand out.

By following these tips, you can write headlines that are clear, concise, and effective at catching the attention of LinkedIn users and driving engagement with your Single Image Ad.

How to create single Image Ad on LinkedIn

Single Image ad is where the sponsored content is posted on Linkedin feed, This Ad is sponsored so that it can reach a targeted audience beyond your page. Learn how to create Single Image Ad

LinkedIn Single Image Ad Specs – Description

The description of a LinkedIn Single Image Ad is the text that appears beneath the headline and provides additional information about the product or service being advertised. Like the headline, the description should be brief, clear, and to the point, and should further communicate the key benefits or value proposition of the product or service.

Here are a few tips for writing effective descriptions for LinkedIn Single Image Ads:

  1. Keep it short: LinkedIn Single Image Ads have a maximum description length of 75 characters, so it’s important to keep the description brief and focused.
  2. Be descriptive: Use descriptive language that accurately reflects what the product or service does or what problem it solves.
  3. Highlight the benefits: Make sure the description communicates the key benefits or value proposition of the product or service being advertised.
  4. Use action-oriented language: Write descriptions that prompt users to take action, such as “Get started today” or “Join now.”
  5. Be clear and concise: Avoid using industry jargon or technical terms that may not be familiar to all users.
  6. Include a call to action: Encourage users to take a specific action, such as visiting your website, signing up for a trial, or downloading a resource.

By following these tips, you can write descriptions that are clear, concise, and effective at communicating the key benefits and value proposition of your product or service, and that encourage users to take action.

Single Image Ad LinkedIn Best Practices

LinkedIn Single Image Ads are a powerful way to reach a targeted audience and promote your brand on the platform. To ensure that your Single Image Ads are effective and deliver the best results, here are some best practices to follow:

  1. Define your target audience: Know who your target audience is, what their needs and interests are, and what problem your product or service solves for them. This information will help you create ads that are relevant and appealing to your target audience.
  2. Choose high-quality images: Use high-quality, professional images that accurately represent the product or service being advertised. Make sure the images are visually appealing and eye-catching, and that they accurately reflect the key benefits or value proposition of the product or service.
  3. Write compelling headlines and descriptions: Write headlines and descriptions that are clear, concise, and focused on the key benefits or value proposition of the product or service being advertised. Use action-oriented language and a tone that matches the target audience.
  4. Test and optimize: Regularly test and optimize your ads to improve performance and maximize results. Test different headlines, images, and descriptions to see what resonates best with your target audience.
  5. Monitor performance: Regularly monitor the performance of your ads to see how they’re performing and make data-driven decisions about what changes to make. Use metrics like impressions, clicks, and conversions to track the success of your campaigns and make informed decisions about how to improve them.

By following these best practices, you can create LinkedIn Single Image Ads that are effective and engaging, and that help you reach your marketing goals.

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Other Top LinkedIn Ad Types

LinkedIn Campaigns – LinkedIn Spotlight Ads – Sponsored Content – Sponsored Messaging – Text Ads – Dynamic Ads – Carousel ads – Conversation ads LinkedIn – Follower ads LinkedIn – Spotlight ads – Job ads – Lead gen forms – Message ads – Single image ads – Single job ads – LinkedIn Text ads – Video ads – Campaign Management – Business Management – LinkedIn Document Ads – Lead gen Form Ads – Event Ads – LinkedIn Ad Introductory Text

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