Average CPC Google - Average Cost Per Click Google Ads

Average CPC for Google Ads

Average CPC Google Ad Network is the biggest and fastest growing ad network online – Google advertising revenue of over $42 billion in 2019

When advertising on paid platforms, such as Google Ads, you can control the maximum cost per click you are planning to pay for each keyword or display ad placement. There are several factors that determine how prominently your ads will show and how well your ad will perform.

View Cost Per Click for Google

Four Most Important Google Ad Metrics (CPC, CTR, CVR and CPA)

Google Ads now the biggest PPC marketing platform online, with an advertising revenue of over $42 billion in 2019. Google Ads has a lot of metrics and it only makes sense that inexperienced marketers might get confused. it is time to figure out what are the most important metrics you should be tracking.

Cost per Click (CPC)

First metric is cost per click(CPC). This helps you to measure how much you pay per click. This is not the most important factor but it helps you to understanding how much you have to pay to access a certain audience on Google Ads. Many business owners always keep eye on average CPC in Google. This is depend on ads audience and some other factors.
The average cost per click on Google Ads Network is $1.00 to $2.00 for the Google Search Network and less than $1.00 for the Google Display Network.

Click Through Rate (CTR)

Next metric to check is your click through rate (CTR). It is the number of people who made action on your Google Ad (number of clicks) divided by the number of impressions (number of times Ad was seen).
Your click through rate give you an idea about how performing your ads are. If you have a high click through rate or a high engagement rate, That means visitors like your ads message and are willing to click in on ad. If the CTR is low, you are missing the correct way you are attracting or engaging with your audience.
The average click through rate in Google Ads across all industries is 3.17% for search and 0.46% for display.

Conversion Rate (CVR)

Third metric to keep in mind is your conversion rate. Conversion meaning, anytime a visitor takes the action you want them to. In lead generation, Conversion is usually when someone fills out a form, Sign up or order something in eCommerce, it’s when they buy something.
So your conversion rate is the number of times that visitor has taken the desired action divided by the total number of visitors who have clicked on that ad.
The average conversion rate in Google Ads across all industries is 3.75% for search and 0.77% for display.

Cost per Action (CPA)

The last metric to check is Cost Per Action. This is called CPA. Every Company measures this a little different. Cost Per Action is how much you have to spend in Google Ads to get a visitor to take the desired action.
The average CPA in Google Ads across all industries is $48.96 for search and $75.51 for display.

Here you can find the Best Pay Per Click Companies available to manage your Google Ads for your business.

How much will it cost for you to advertise on Google?

The amount you pay to advertise on Google is totally depend on many metrics, Mainly the type of activity you are paying for and the ad auction.

Bidding and Budget

A bid is how much you are planning to pay for a specific action. Different types of bids include cost per click or cost per 1000 impressions.

Ad Auction

Ad auction process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page.

Target Audience

Google Ads will automatically show your ads to visitors who are most likely to find your ads relevant. You can target ads super specifically, like by the amount of education or income. Also targeting options include age, gender, location, job title and much more.

How much cost my Google ads – Cost Per Click Average

The average cost per click on Google Ads Network is $1.00 to $2.00 for the Google Search Network and less than $1.00 for the Google Display Ad Network. Generally, small-to-mid sized companies will spend $9000 to $10,000 per month on Google Ads

Most Popular Google ads Types

Google Ads is the most popular Pay Per Click and Internet advertising platform. Marketers go to Google Ads because, Its Famous, Google is search. That is why people say I’ll Google it, Not i will search for it.

Image ads

The Display Network is largely founded on the power of visual ad formats. Image ads allow you to upload your own branded photos/images to make a stunning advertisement.

Text ads

This is the most straightforward format of PPC ads. A basic text ad consists of at least one ad title or headline. Text ads are very simple and quick to create, manage and optimize

Video ads

Google Ads video ads take the visual image format to the next level.Video ads are the most attractive and compelling type available to marketers. These ads will primarily show up YouTube, Google’s video streaming platform.

Responsive ads

Google Ads responsive ads automatically adjust ads size, appearance, and format to fit available ad spaces. These ads can appear on Google search results pages and across the Google Ads Network.

Enhanced Google Average CPC

Enhanced Average CPC bidding in Google Ads is very similar to manual bidding but allows the Google Ads algorithm to make adjustments to the manually set keyword bid.

You can easily enable Enhanced CPC for Google ads by simply checking the box below the manual bidding setting or choosing Enhanced CPC from the bidding type drop down Menu.

With Enhanced Cost Per Click, Google Ads will increase/decrease a bid for a keyword in an individual auction based on the likelihood that click will lead to a conversion. You can use this change used to be limited to a 30% adjustment up or down, recently that cap has been removed and now gives Google Ads the ability to adjust to any level as you like.

It is important to keep good Average CPC in Google ads to have a successful result.

How to Create LinkedIn Ads Tutorial

What is the Google CPC Benchmark?

Always legal services have some of the highest CPCs among all Google Ads on the search network. Both Lawyer and Attorney make the top 10 most expensive keywords on Google Ads.

Average Cost Per Click in the legal industry are over USD6.00. Consumer services are not too far behind, with an average CPC of USD6.40.

You can find CPC Benchmark for Different Industries here. It will help you to have a good idea about Google Ads and keep a good average CPC in Google Ads Network

Google CPC Benchmark – GDN $0.63 – Search $2.69

Average Cost Per Click (CPC) for Google Ads by Industry:

Auto – Search $2.46, GDN $0.58
B2B – Search $3.33 GDN $0.79
Consumer Services – Search $6.40 GDN $0.81
Dating & Personals – Search $2.78 GDN $1.49
E-Commerce – Search $1.16 GDN $0.45
Education – Search $2.40 GDN $0.47
Employment Services – Search $2.04 GDN $0.78
Finance & Insurance – Search $3.44 GDN $0.86
Health & Medical – Search $2.62 GDN $0.63
Legal – Search $6.75 GDN $0.72
Industrial Services – Search $2.56 GDN $0.54
Technology – Search $3.80 GDN $0.51
Travel & Hospitality – Search $1.53 GDN $0.44

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